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Approval of a Development Agreement with Outfront Media LLC for the Removal of Three Off-Premise Sign Structures and Construction of One New Digital Off-Premise Sign Structure Within the City of Lewisville; and Authorization for the City Manager, or Her Designee, to Execute the Agreement.
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ADMINISTRATIVE COMMENTS:
Outfront Media LLC (“Outfront”) requested to construct one new digital off-premise sign on the west side of I 35, just north of Justin Road, in exchange for the removal of two static billboards. As part of negotiations, the City secured the removal of a third billboard, which Outfront agreed to include in the agreement. The Development Agreement now contemplates removal three existing static billboards, including two along Business 121 and one along the DCTA trail near Delay Middle School. This results in a net reduction of billboard structures and includes operational restrictions on brightness, message frequency, and a prohibition on animation or flashing content. The City will also receive a percentage of display time at no cost for public messaging and community promotion.
RECOMMENDATION:
That the City Council approve the agreement and authorize the City Manager, or her designee, to execute the agreement as set forth in the caption above.